- Mon. September 8, 2008
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Coors, Salazar Attack Each Other's Voting Records
Gwen Glazer, NationalJournal.com
© National Journal Group Inc.
Wednesday, Oct. 6, 2004
The barrage of advertising continues unabated in the most expensive race in Colorado history, with both Ken Salazar (D) and Pete Coors (R) launching several new spots in recent weeks.
Coors furthers his campaign to paint his opponent as weak on terror in one 30-second TV spot, "Defense Contrast," which shows side-by-side photos of Salazar and John Kerry. Another 30-second TV ad, "Down Dirty," accuses Salazar of running a smear campaign "to hide his own record" and a third criticizes Salazar for blocking tort reform.
That ad, "Lawsuit Abuse," went up Sept. 23, and the other two spots began airing last Thursday. The National Republican Senatorial Committee funded "Defense Contrast;" Coors' campaign funded the other two ads. All three spots are running statewide and were produced by McAuliffe Message Media.
Salazar's TV and radio ads hit back at Coors' voting record. The newest 30-second TV spot, "Calluses," as well as a 60-second radio ad called "Would Again," criticize Coors' support for Referendum A, a 2003 ballot initiative on water projects that voters defeated in November.
"No Surprise," a 30-second TV spot, quotes Coors saying, "I don't know what a common man is" during a September League of Women Voters' debate and notes he opposes drug importation from Canada because "he's backed by hundreds of thousands of dollars from the big drug and insurance companies." Salazar's other two ads -- a 60-second radio spot titled "Proud" and a 30-second TV spot titled "Pay As You Go" -- tout Coors' endorsements from the police and firefighters' unions and recommend spending cutbacks in Washington.
Grunwald Communications produced the spots; except for "Calluses," which debuted this week, all the ads began airing on statewide broadcast and cable toward the end of last month.
The Cook Political Report rated the Centennial State race a toss-up.
Ad Spotlight has the latest commercials from the 2004 campaigns and issue/advocacy groups, as well as searchable archives dating back to 1997.
Script of Coors' "Defense Contrast" (TV)
ANNOUNCER [v/o]: On terrorism, Ken Salazar stands with John Kerry supporters.(On screen: Photos of Salazar and Kerry)
Salazar is endorsed and funded by an anti-defense group praising his opposition to a missile defense system, advocating deep cuts in our military budget.
(On screen: CLW.org; Anti-Defense Group)
Salazar and Kerry support limiting the investigative tools used by law enforcement to capture terrorists. Pete Coors supports a missile defense system, supports giving law enforcement the tools to hunt down terrorists. Pete Coors: He'll stand strong for our troops.
PETE COORS: I'm Pete Coors. I approved this message.
(On screen: Approved By Pete Coors. Paid For By The National Republican Senatorial Committee And Authorized By Pete Coors For Senate, Inc.)
Script of Coors' "Down Dirty" (TV)
FEMALE ANNOUNCER [v/o]: Ken Salazar's running a negative campaign, down and dirty attacks, to hide his own record.(On screen: Photo of Salazar; Lawyer Ken Salazar; Rocky Mountain News banner)
MALE ANNOUNCER [v/o]: Salazar's law firm was linked to polluters.
(On screen: Denver Post banner)
He represented a mining company that exceeded EPA pollution limits 22 times, and a company fined for a river dump that killed thousands of fish.
(On screen: Rocky Mountain News banner)
Salazar fired a whistleblower, costing taxpayers $400,000. He even tried to fire hundreds of employees just before Christmas.
(On screen: Denver Post banner)
FEMALE ANNOUNCER [v/o]: Pete Coors: a proven jobs creator with real-world experience.
PETE COORS: I'm Pete Coors. I approved this message.
(On screen: Paid For By Pete Coors For Senate, Inc. Approved By Pete Coors.)
Script of Coors' "Lawsuit Abuse" (TV)
ANNOUNCER [v/o]: While health care costs skyrocket, lawyer Ken Salazar opposes caps on malpractice lawsuit damages.(On screen: "Opposes any federal caps on malpractice lawsuit damages;" Associated Press; July 2, 2001)
Salazar has taken over half a million dollars from the trial lawyers' lobby.
PETE COORS: Lawsuit abuse in America is out of control. It's killing jobs and hurting families, causing health care costs to skyrocket, putting doctors out of business. And while we lose, the trial lawyers cash in. The lawyers and the professional politicians in the Senate won't change things, but I will.
(On screen: Straight Talk; Honest Answers)
I'm Pete Coors. I approved this message.
(On screen: Paid For By Pete Coors For Senate, Inc. Approved By Pete Coors.)
Script of Salazar's "Calluses" (TV)
ANNOUNCER [v/o]: Ken Salazar's hands show the cuts and calluses of a lifetime of farming and ranching. His record shows his deep commitment to rural communities, fighting to limit California's use of the Colorado River, protecting the Gunison River Basin, leading the fight against Referendum A.But Pete Coors supported Referendum A, a $4-billion blank check to take our water. And Coors just said he would again.
(On screen: KBDI Debate, 7/16/04)
Ken Salazar: experience money just can't buy.
KEN SALAZAR [v/o]: I'm Ken Salazar, and I approved this message.
(On screen: Approved By Ken Salazar. Paid For By Salazar For Senate)
Script of Salazar's "Would Again" (Radio)
ANNOUNCER: Referendum A. It was a $2 billion blank check to take our water. Did Pete Coors actually support Referendum A? Listen to Coors:PETE COORS [in July 16, 2004, primary debate]: I did and I would again.
ANNOUNCER: Ref A would have been devastating to ranchers and farmers here, with no basin of origin protections -- yet Pete Coors still supports Ref A.
PETE COORS: And I would again.
ANNOUNCER: Pete Coors just doesn’t understand what water means to us here. But Ken Salazar does. He’s one of us. A rancher and farmer from the San Luis Valley, he knows that water is our lifeblood. Ken Salazar led the fight against Ref A, and we won.
As attorney general, he went to the Colorado Supreme Court to protect the waters of the Gunnison River Basin. When AWDI tried to take water from the valley, Ken Salazar was a leader in the fight that stopped them, and he’s the one who launched the fight to put California on a water diet and limit its use of the Colorado River.
Ken Salazar: experience money just can’t buy.
KEN SALAZAR: I’m Ken Salazar. I’m running for Senate. I approve this message.
ANNOUNCER: Paid for by Salazar for Senate.
Script of Salazar's "No Surprise" (TV)
ANNOUNCER [v/o]: Pete Coors has a problem.PETE COORS [in debate]: I don't know what a common man is.
(On screen: League of Women Voters debate, 9/18/04)
ANNOUNCER [v/o]: Coors can't understand that middle-class families are struggling.
PETE COORS: I don't know what a common man is.
ANNOUNCER [v/o]: Coors opposes letting you buy cheaper drugs from Canada.
(On screen: Source: Denver Post, 8/8/04)
No surprise. He's backed by hundreds of thousands of dollars from the big drug and insurance companies.
(On screen: Source: Rocky Mountain News, 8/25/04)
As attorney general, Ken Salazar has proven his independence by cracking down on the big drug companies for price fixing.
That's experience money just can't buy.
KEN SALAZAR: I'm Ken Salazar, and I approve this message.
(On screen: Approved By Ken Salazar. Paid For By Salazar For Senate.)
Script of Salazar's "Proud" (Radio)
POLICE OFFICER: The Fraternal Order of Police is proud to endorse Ken Salazar for U.S. Senate.FIREFIGHTER: The Colorado Professional Firefighters are proud to endorse Ken Salazar as the next United States senator from Colorado.
ANNOUNCER: The men and women who protect our state have studied the candidates and chosen Ken Salazar. They know that as attorney general, Ken Salazar won thousands of appeals to keep criminals like murderers and rapists in prison, tracked down murder fugitives in Mexico and went to the Supreme Court to uphold Colorado’s death penalty. And Ken Salazar has worked with local, state and federal authorities to help prepare Colorado’s response to terrorist attack. In the Senate, he'll continue the fight to protect America from terrorism and strengthen homeland security.
FIREFIGHTER: Ken has shown as our attorney general he is a man of civil service, not lip service.
POLICE OFFICER: Ken is by far the best attorney general the state of Colorado has seen in its history.
ANNOUNCER He's got what we need in times like these: experience money just can't buy.
KEN SALAZAR: I'm Ken Salazar. I'm running for Senate. I approve this message.
ANNOUNCER: Paid for by Salazar for Senate.
Script of Salazar's "Pay As You Go" (TV)
KEN SALAZAR: You work hard, pay your taxes, but 60 percent of America's biggest corporations pay no taxes at all.(On screen: Source: GAO Report, 2/27/04)
Washington keeps handing them special breaks. It's driving up the biggest deficits in history. What does Washington do? Cuts thousands of cops, cut after-school programs, and now they're raising Medicare premiums.
It's crazy. We've got to put our government back on a pay-as-you-go basis, cut pork-barrel spending and close corporate loopholes.
I'm Ken Salazar. I approved this message because Washington needs to get its priorities straight.
(On screen: SalazarforColorado.com; Approved By Ken Salazar. Paid For By Salazar For Senate.)
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