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Clinton & Gravel Show Off Their Softer Sides
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© National Journal Group Inc.
Friday, June 22, 2007
It's all about personality right now in the Democratic presidential race.
At this week's Take Back America conference, Democratic National Committee Chairman Howard Dean told his audience that voters don't decide their votes on nuances in position papers; instead, they vote on candidates' core set of values.
Of course, many of the Democratic hopefuls have been trying to distinguish themselves from the others on issues like the war in Iraq and health care. But in a few new Web ads this week, New York Sen. Hillary Rodham Clinton and former Alaska Sen. Mike Gravel forgo policy to showcase more of themselves.
- National Republican Senatorial Committee's "Card Check: Fighting Big Labor Intimidation":
NRSC Chairman John Ensign, R-Nev., who hasn't played a very visible role since taking the group's helm earlier this year, is featured in this 90-second video about the Employee Free Choice Act. During the same week that a number of unions descended on the Hill to support the bill, Ensign cautions against its proposal to eliminate secret ballots in union elections. Ensign complains: "Because big labor unions financed the 2006 elections for the Democrats... this is how they repay them." - Council For A Livable World's "Republican Candidates’ Nuclear Threats":
It's not exactly like the infamous "Daisy Girl" ad of the 1964 campaign, but the Council's new spot is trying to send the same message. The video includes footage from a recent CNN Republican presidential debate in which former Massachusetts Gov. Mitt Romney, former New York City Mayor Rudy Giuliani, California Rep. Duncan Hunter and former Virginia Gov. Jim Gilmore all indicated they'd consider using nuclear weapons to strong-arm Iran. The ad ends with the statement: "Any presidential candidate who would consider starting a nuclear war is unfit to command." - Hillary Rodham Clinton's "Song Winner Prelude":
Clinton's campaign theme song contest has already gotten loads of attention, and the campaign has made the tactical decision to run with it. Former President Bill Clinton has been coming out to support the former first lady's campaign recently, and the two appear together in a diner in the Web video leading viewers to the winner of the theme song contest. Airing just after the "Sopranos" series finale, the video makes a play on the show's closing scene. - Mike Gravel's "Rock":
Gravel, a former Alaska senator, has made waves in the Democratic primary field this year among the media, at least for the human interest value he brings. And in a Web video that gained media attention this week, Gravel makes some waves by throwing a rock into a nearby lake as a metaphor for his campaign. As he told MSNBC's David Shuster, he's trying to "cause ripples in society" with his campaign and then move on.
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