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2008 Ad Spotlight Archive
The airwaves have been inundated this cycle with political messages ranging from point-by-point policy explanations to down-and-dirty attack ads.
The frenzy began in February 2007 with Mitt Romney's first ad and continued in earnest as Barack Obama and Hillary Rodham Clinton fought it out for the Democratic nod, with Obama finally emerging to challenge John McCain in the general election campaign. Meanwhile, candidates for the 35 Senate seats, hotly contested House races and 11 gubernatorial seats up for grabs this year will struggle to be heard over the din of the White House race.
Ad Spotlight compiles NationalJournal.com's complete 2008 ad coverage, sorted by White House, Senate, House, Governor and Issues ads. Our downballot coverage will focus on toss-up or vulnerable seats, so not all races are listed below. For a comprehensive list of '08 races, see our Campaign Tracker.
2008 Ads
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2008 White House Ads
JOHN MCCAIN
- John McCain For President/Republican National Committee: "Recovery -- Ohio" (9/4/08)
- John McCain For President/Republican National Committee: "Recovery -- Michigan" (9/4/08)
- John McCain For President: "Alaska Maverick" (9/4/08)
- John McCain For President/Republican National Committee: "Expensive Plans" (9/2/08)
- John McCain For President: "Convention Night" (8/27/08)
BARACK OBAMA
- Democratic National Committee: "More" (9/4/08)
- Barack Obama For President: "Abortion" (9/4/08)
- Barack Obama For President: "Same" (9/2/08)
- Barack Obama For President: "No Change" (8/31/08)
- Barack Obama For President: "Revitalize" (8/31/08)
THIRD-PARTY ADS
- Campaign For America's Future: "Thanks For The Memories!" (9/1/08)
- South Carolina Republican Party: "Home" (8/28/08)
- American Issues Project: "Know Enough?" (8/27/08)
- Vets For Freedom: "I Am The Surge" (8/26/08)
- The ONE Campaign: "Voices" (8/25/08)
White House Primary Ads -- Democrats
JOSEPH BIDEN
- Joseph Biden For President: "Office" (1/2/08)
- Joseph Biden For President: "January Night" (1/2/08)
- Joseph Biden For President: "Cathedral" (8/20/07)
- Joseph Biden For President: "Security" (8/20/07)
HILLARY RODHAM CLINTON
- Hillary Rodham Clinton For President: "17 Million" (6/2/08)
- Hillary Rodham Clinton For President: "Only One" (5/29/08)
- American Leadership Project: "Squeezed -- Montana" (5/29/08)
- Hillary Rodham Clinton For President: "Responsibility" (5/28/08)
- Hillary Rodham Clinton For President: "What's Right" (5/20/08)
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CHRISTOPHER DODD
- Christopher Dodd For President: "Getting Results For Change" (10/24/07)
- Christopher Dodd For President: "Amazing Grace" (6/12/07)
- Christopher Dodd For President: "Split" (6/12/07)
- Christopher Dodd For President: "Global" (6/1/07)
- Christopher Dodd For President: "It Worked" (5/23/07)
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JOHN EDWARDS
- John Edwards For President: "What Happened" (1/23/08)
- John Edwards For President: "Beats" (1/16/08)
- John Edwards For President: "Ban" (1/16/08)
- John Edwards For President: "Dime" (1/16/08)
- John Edwards For President: "Deal" (1/16/08)
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BARACK OBAMA
- Barack Obama For President: "Message" (5/29/08)
- Barack Obama For President: "Achieve" (5/29/08)
- Barack Obama For President: "Straight" (5/27/08)
- Barack Obama For President: "Listening" (5/27/08)
- Barack Obama For President: "He Understands Us" (5/19/08)
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BILL RICHARDSON
- Bill Richardson For President: "A Way Out" (1/02/08)
- Bill Richardson For President: "All Out" (12/20/07)
- Bill Richardson For President: "Guts" (12/13/07)
- Bill Richardson For President: "Bold Plan" (11/28/07)
- Bill Richardson For President: "When I Began" (10/31/07)
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White House Primary Ads -- Republicans
RUDY GIULIANI
- Rudy Giuliani For President: "Clear" (1/29/08)
- Rudy Giuliani For President: "Un Plan" (1/22/08)
- Rudy Giuliani For President: "Jumpstart" (1/17/08)
- Rudy Giuliani For President: "Liderazgo" (1/17/08)
- Rudy Giuliani For President: "Comisionada Sosa Y Alcalde Robaina" (1/17/08)
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MIKE HUCKABEE
- Mike Huckabee For President: "Common Sense" (1/28/08)
- Victims Voice: "Carol Sue" (1/11/08)
- Mike Huckabee For President: "Understanding" (1/11/08)
- Mike Huckabee For President: "Start Now" (1/3/08)
- Mike Huckabee For President: "Tax Cuts Matter" (1/3/08)
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JOHN MCCAIN
- Democratic National Committee: "100" (4/29/08)
- Democratic National Committee: "Better Off?" (4/23/08)
- Ohio Democratic Party: "More Of The Same" (4/21/08)
- John McCain For President: "Trust" (2/4/08)
- John McCain For President: "True Conservative" (2/4/08)
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RON PAUL
- Ron Paul For President: "Troops" (1/8/08)
- Ron Paul For President: "Defender Of Freedom" (1/4/08)
- Ron Paul For President: "Immigration" (1/3/08)
- Ron Paul For President: "Health Care -- TV" (12/13/07)
- Ron Paul For President: "No Income Tax" (12/12/07)
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MITT ROMNEY
- Mitt Romney For President: "Falls Short" (2/4/08)
- Mitt Romney For President: "Winning Combination" (1/29/08)
- Mitt Romney For President: "Chairs" (1/22/08)
- Mitt Romney For President: "Mi Padre" (1/22/08)
- Mitt Romney For President: "Conservative Change" (1/22/08)
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TOM TANCREDO
- Tom Tancredo For President: "Consequences" (12/5/07)
- Tom Tancredo For President: "Tough On Terror -- TV" (11/14/07)
- Tom Tancredo For President: "Tough On Terror -- Radio" (11/14/07)
FRED THOMPSON
- Fred Thompson For President: "Always" (1/15/08)
- Fred Thompson For President: "Substance" (1/3/08)
- Fred Thompson For President: "Marie" (11/28/07)
- Fred Thompson For President: "Service" (11/28/07)
- Fred Thompson For President: "No Amnesty" (11/15/07)
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TOMMY THOMPSON
- Tommy Thompson For President: "Immigration" (7/17/07)
- Tommy Thompson For President: "Iraq" (6/13/07)
2008 Senate Ads
ALASKA
- Vic Vickers For Senate: "Raid" (8/7/08)
COLORADO
- Democratic Senatorial Campaign Committee: "Meet Bob" (8/20/08)
- Freedom's Watch: "Skip" (8/20/08)
- American Future Fund: "Oil Resources" (8/18/08)
- Mark Udall For Senate: "Line" (8/18/08)
- Club For Growth: "Waste" (8/11/08)
IDAHO
- Jim Risch For Senate: "Bold New Leadership" (8/18/08)
- Larry LaRocco For Senate: "Change" (8/11/08)
KENTUCKY
- Bruce Lunsford For Senate: "McCONned" (8/18/08)
- Mitch McConnell For Senate: "Ever Wonder?" (8/18/08)
- Mitch McConnell For Senate: "You Decide" (8/18/08)
- Employee Freedom Action Fund: "Lunsford" (8/13/08)
- Bruce Lunsford For Senate: "How It Works" (8/7/08)
LOUISIANA
- Mary Landrieu For Senate: "Social Security" (8/18/08)
- Mary Landrieu For Senate: "Spinning" (8/11/08)
- John Kennedy For Senate: "Brown Bag" (8/11/08)
- Mary Landrieu For Senate: "Fifty Years" (8/4/08)
- Mary Landrieu For Senate: "Fighter" (7/18/08)
MAINE
- Coalition For A Democratic Workplace: "Allen" (8/13/08)
- Tom Allen For Senate: "Change" (8/11/08)
- Susan Collins For Senate: "Energy" (8/11/08)
- Susan Collins For Senate: "A Good Senator Knows -- Part 1" (7/29/08)
- Susan Collins For Senate: "A Good Senator Knows -- Part 2" (7/29/08)
MINNESOTA
- Al Franken For Senate: "Dr. Bob" (8/13/08)
- Al Franken For Senate: "Who Does Norm Coleman Work For?" (8/13/08)
- Norm Coleman For Senate: "History" (8/13/08)
- Priscilla Lord Faris For Senate: "Minnesota Values" (8/13/08)
- Priscilla Lord Faris For Senate: "The Candidate" (8/13/08)
MISSISSIPPI
- Democratic Senatorial Campaign Committee: "Pain" (8/18/08)
- Democratic Senatorial Campaign Committee: "Faces" (8/11/08)
- Roger Wicker For Senate: "Fighting For Affordable Insurance" (7/18/08)
- Roger Wicker For Senate: "Lifetime Of Service" (6/26/08)
- Roger Wicker For Senate: "Fighting For Our Coast" (6/26/08)
MONTANA
- Max Baucus For Senate: "Abigail" (10/4/07)
NEBRASKA
- Scott Kleeb For Senate: "Future" (8/11/08)
- Tony Raimondo For Senate: "Endorsement" (5/12/08)
- Mike Johanns For Senate: "Proven. Tested. Trusted." (5/12/08)
- Tony Raimondo For Senate: "Experience" (5/12/08)
- Scott Kleeb For Senate: "1884" (4/28/08)
NEW HAMPSHIRE
- Service Employees International Union: "Higher Costs" (8/18/08)
- American Medical Association: "Celebrate-Radio" (7/2/08)
- American Medical Association: "Celebrate-TV" (7/2/08)
- Americans For Job Security: "Taxes Hurt" (6/30/08)
- Jeanne Shaheen For Senate: "Afford" (6/13/08)
NEW MEXICO
- Tom Udall For Senate: "Middle Class Squeeze" (8/18/08)
- Steve Pearce For Senate: "Simple" (8/11/08)
- Steve Pearce For Senate: "Nuclear" (8/11/08)
- Tom Udall For Senate: "Right Now" (7/15/08)
- Tom Udall For Senate: "Tragedy" (7/8/08)
NORTH CAROLINA
- MoveOn.org Political Action: "Pocket" (8/20/08)
- Democratic Senatorial Campaign Committee: "Rocking Chairs" (8/18/08)
- Democratic Senatorial Campaign Committee: "Photos" (8/5/08)
OREGON
- Democratic Senatorial Campaign Committee: "Your Family" (8/18/08)
- Gordon Smith For Senate: "Credenza" (8/18/08)
- Service Employees International Union: "Middle" (8/18/08)
- Gordon Smith For Senate: "Office Space" (8/7/08)
- Democratic Senatorial Campaign Committee: "Remember" (8/5/08)
SOUTH CAROLINA
- Lindsey Graham For Senate: "Conservative Voices" (3/17/08)
- Lindsey Graham For Senate: "Proven" (3/17/08)
- Buddy Witherspoon For Senate: "Immigration" (2/1/08)
SOUTH DAKOTA
- Tim Johnson For Senate: "Mayor" (8/18/08)
- Tim Johnson For Senate: "As Always" (8/11/08)
- Tim Johnson For Senate: "Headstrong" (8/4/08)
TEXAS
VIRGINIA
- Mark Warner For Senate: "Energy Plan" (7/17/08)
- Mark Warner For Senate: "Budget Mess" (6/6/08)
2008 House Ads
ILLINOIS
- ILL.-03: Mark Pera For Congress: "It's Time" (11/1/07)
- ILL.-14: Jim Oberweis For Congress: "Life Lessons" (10/17/07)
KANSAS
- KAN.-02: Freedom's Watch: "Vacation" (8/7/07)
LOUISIANA
- LA.-06: Democratic Congressional Campaign Committee: "Truth" (8/14/08)
- LA.-06: Freedom's Watch: "Bell" (8/7/08)
- LA.-06: National Republican Congressional Committee: "Warning Label" (4/28/08)
- LA.-06: Freedom's Watch: "Health Care" (4/28/08)
MASSACHUSETTS
- MASS.-05: Jim Ogonowski For Congress: "Special" (10/11/07)
MINNESOTA
- MINN.-06: Americans United For Change: "Lip Service -- Bachmann" (5/30/08)
MISSISSIPPI
- MISS.-06: Greg Davis For Congress: "Obama In MS" (4/28/08)
- MISS.-06: National Republican Congressional Committee: "Obama In MS" (4/28/08)
NEVADA
- NEV.-03: MoveOn.org Political Action: "Big Oil" (8/7/08)
NORTH CAROLINA
- N.C.-08: Democratic Congressional Campaign Committee: "Independence" (6/30/08)
NEW YORK
- N.Y.-25: Dan Maffei For Congress: "Stay And Fight" (7/11/08)
- N.Y.-29: Freedom's Watch: "Caribou" (8/7/08)
OHIO
- OHIO-05: National Republican Congressional Committee: "More Secure" (12/11/07)
- OHIO-05: Club For Growth PAC: "Say Anything" (11/1/07)
- OHIO-10: Joe Cimperman For Congress: "Quitting Time" (2/13/08)
- OHIO-18: National Republican Congressional Committee: "The Real Zack Space" (8/21/07)
PENNSYLVANIA
- PENN.-10: Freedom's Watch: "Bread And Milk" (7/2/08)
TEXAS
- TEXAS-22: Americans United For Change: "Break -- Lampson" (6/3/08)
2008 Governor Ads
INDIANA
- Jill Long Thompson For Governor: "Comeback" (8/18/08)
- Jill Long Thompson For Governor: "Small Town" (8/4/08)
- Mitch Daniels For Governor: "Leadership" (8/4/08)
- Mitch Daniels For Governor: "Done More" (5/23/08)
- Mitch Daniels For Governor: "Change That's Working" (5/23/08)
MISSOURI
- Jay Nixon For Governor: "Historic" (8/18/08)
- Jay Nixon For Governor: "Record" (8/4/08)
- Kenny Hulshof For Governor: "Strong" (8/4/08)
- Kenny Hulshof For Governor: "Dad" (8/4/08)
- Sarah Steelman For Governor: "One Of You" (8/4/08)
NORTH CAROLINA
- Pat McCrory For Governor: "Offshore Drilling" (8/18/08)
- Richard Moore For Governor: "Tougher" (4/25/08)
- North Carolina Republican Party: "Extreme" (4/23/08)
- Beverly Perdue For Governor: "Appreciate" (4/23/08)
- Beverly Perdue For Governor: "From Me" (4/23/08)
WASHINGTON
- Christine Gregoire For Governor: "Momentum Obama" (8/18/08)
- Dino Rossi For Governor: "Better" (8/1/08)
- It's Time For A Change: "Sonics" (7/10/08)
- It's Time For A Change: "Indian Gaming" (7/10/08)
- Christine Gregoire For Governor: "Hard To Believe" (7/10/08)
Issue Ads
ECONOMY
- Campaign For America's Future: "Thanks For The Memories!" (9/1/08)
- AARP: "More Than Talk" (7/3/08)
- Americans United For Change: "Break -- Lampson" (6/3/08)
- American Leadership Project: "Jobs" (4/29/08)
- Americans United For Change: "Stimulus Vote" (3/10/08)
EDUCATION
- Strong American Schools: "One Nation Left Behind -- Radio" (7/14/08)
- Strong American Schools: "One Nation Left Behind -- TV" (7/14/08)
ENERGY
- The Israel Project: "Partners In Renewable Energy" (8/25/08)
- American Future Fund: "Crippling" (8/25/08)
- American Future Fund: "What Will Harry Say?" (8/24/08)
- Freedom's Watch: "Skip" (8/20/08)
- MoveOn.org Political Action: "Pocket" (8/20/08)
View all ads on this issue:
ENVIRONMENT
- Alliance For Climate Protection: "Millions" (6/18/08)
- Environmental Defense Fund: "Grounded" (6/3/08)
- Environmental Defense Fund: "Melting" (6/3/08)
- Club For Growth: "No On Lieberman-Warner -- Montana" (6/3/08)
- Club For Growth: "No On Lieberman-Warner -- North Carolina" (6/3/08)
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FOREIGN AFFAIRS
- The Israel Project: "Increase Pressure On Iran" (6/5/08)
- The Israel Project: "Stop Rocket Attacks On Israel" (6/5/08)
HEALTH CARE
- Service Employees International Union: "Higher Costs" (8/18/08)
- Planned Parenthood Action Fund: "Out of Touch" (7/17/08)
- Americans United For Change: "Do The Right Thing" (7/9/08)
- Health Care For America Now: "Will They?" (7/9/08)
- AARP: "Real Solutions" (7/3/08)
View all ads on this issue:
IRAN
- The Israel Project: "Nuclear Iran" (8/25/08)
IRAQ
- Vets For Freedom: "I Am The Surge" (8/26/08)
- VoteVets.org: "Iraqi Freedom" (7/25/08)
- MoveOn.org Political Action: "Timeline" (7/16/08)
- Vets For Freedom: "Some In Washington" (7/16/08)
- Vets For Freedom: "Finish The Job" (7/7/08)
LABOR
- Coalition For A Democratic Workplace: "Allen" (8/13/08)
- Employee Freedom Action Fund: "Lunsford" (8/13/08)
- Coalition For A Democratic Workplace: "Norm" (7/9/08)
PRESIDENT BUSH
SOCIAL SECURITY
- Alliance For Retired Americans: "John McCain's Social Security Disgrace" (7/22/08)
- Alliance For Retired Americans: "Keep Your Mitts Off Our Money" (7/22/08)
TAXES
- AARP: "Real Solutions" (7/3/08)
- Citizens United Political Victory Fund: "Innovation" (6/3/08)
TERRORISM
- TrueMajority.org & Democracy For America: "Condi Must Go" (4/17/08)
- Defense Of Democracies: "Midnight" (2/29/08)
VETERANS
- AFL-CIO Veterans Union: "Not Now" (7/9/08)
- American Federation Of Government Employees: "Phil Glover" (7/9/08)
- Americans United For Change: "Lip Service -- Bachmann" (5/30/08)
- VoteVets.org PAC: "McCain On The GI Bill" (5/23/08)
- VoteVets.org PAC: "Cornyn On The GI Bill" (5/23/08)
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