October 11, 2008
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Hill Sites Score Low; Newcomers Do Better

by Aliya Sternstein

     A ranking of the best congressional Web sites released Monday paints a dismal picture of online offices in 2007, with the most common letter grade being a D for the second year in a row.
     Sixty-three percent of member sites that received D's in 2006 received the same grade or slipped to an F in 2007, according to a report by the Congressional Management Foundation that lists the winners of the 2007 gold, silver and bronze "Mouse Awards."
     The foundation does not disclose the worst Web sites in its reports. "It is not our mission to shame people into change," project manager and co-author Tim Hysom said in an interview.

    Of Mice And Members

For charts illustrating this year's grades, click here.
     Timeliness was a major weakness among sites. While 98 percent of member sites had content about national issues, only 63 percent of them included information from the 110th Congress, according to the report. Hysom said some members linked to their bills from 109th Congress, and some had not updated their bill sponsorships since the 108th Congress.
     On the positive side, 16 percent of the 2006 freshmen class received A's. "Because of the size of this class being 64 members strong, it was surprising that so many of them were so quick to get out of the gate with a new Web site," Hysom said. The foundation began reviewing sites in June.
     While the bottom performers stuck to their old ways, the top performers continued to succeed. Sixty-one percent of the member sites that garnered B's last year either maintained their status or improved to become award winners.
     The foundation determined the characteristics that constitute effective congressional Web sites by evaluating past and present sites, getting input from constituent focus groups, and conducting interviews with congressional staff, among other things. Then the foundation judged every 2007 site based on the degree to which it incorporated each characteristic, including audience, design, innovation, interactivity -- online and offline -- and up-to-date content.
     Democratic Sens. Jeff Bingaman of New Mexico and Patrick Leahy of Vermont, and Rep. Mike Honda, D-Calif., now have won Mouse distinctions each of the four years they have been awarded, in 2002, 2003, 2006 and 2007.
     Sen. Larry Craig, R-Idaho, was cited as one of eight members who have "cultivated outstanding Web sites with remarkable dependability" by winning awards three out of four times.
     According to the report, Craig's information technology director, Mark Shonce, said, "Our team takes a different approach because we recognize that the senator's site is a tool that helps us solve problems and reach constituents in new ways."
     Honda's online communications director, Rob Pierson, who is also president of the House Systems Administrators Association, explained that his boss is a four-time winner partly because he represents a large portion of Silicon Valley, where constituents assume that their congressman is going to have a comprehensive and navigable site.
       In addition to offering news feeds, downloadable audio and Spanish translations, the site incorporates the Facebook online social network, the YouTube video-sharing site and the Flickr photo-sharing site.
     The report notes that sites "are slowly adopting next-generation Internet technology," with 14 percent more House members and 16 percent more senators offering news feeds this year compared to last year. Two percent more representatives and 9 percent more senators are making audio subscriptions available.
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